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Management information (or MI) comes from multiple sources and covers everything from business operations (such as sales, customer interactions, loss and revenue over a set period, or supply chain) to financials.

MI can range from the basic to the complex. It can look both forward into the future and back over previous reporting periods.

Put simply, management information refers to all of the information relating to the activities of a business. If that sounds broad, it’s because it is.

There’s so much information generated by a business, but good management information should drive the key decisions made by business leadership.

What is the purpose of management information?

The purpose of management information is to inform and support the decision-makers of a business, allowing them to make better decisions, build more robust plans, and ultimately drive growth and efficiency.

Good management information provides useful, actionable insights in a digestible format. Without strong MI, a business is flying blind.

The benefits of management information

Management information is only beneficial if used well. It will exist for any business that is active but, if not used, it has no real purpose or benefit.

Good management information, however, is extremely beneficial to a business. It allows the leaders of a business to fully understand business performance and their position within their market. It enables them to make decisions with confidence supported by data, not as a gamble.

Whether a business wants to grow its market share, launch an innovative new product or service, or expand operations overseas, good management information is essential.

What is included in management information?

There are no set standards for what is included in management information, and the MI that is gathered for use will inevitably vary between businesses.

Good management information should include the key components that drive value. The following examples are not exhaustive but should give you an idea of how the focal points can vary.

  • Financial information such as Profit and Loss reports, Balance Sheet, Cashflows, KPIs (financial and non-financial).
  • For an eCommerce business, the focus may be on online sales figures and revenue, advertising costs, web analytics, bounce rates, basket abandonments, and general user experience data. These are all essential for maximising performance.
  • For a telesales company, the focus in the management information may be relating to call volumes, success rates, time management, and even qualitative feedback on customer experience over the phone will be valuable.
  • For a SaaS (Software as a Service) company, the focus of the information may be on how your clients interact with your software for driving improvements, as are subscription renewal rates, the technical performance of your software itself, and digital support, maintenance, and hosting costs.

What management information systems (MIS) should I use?

A management information system (MIS) is a tool that allows you to tidy up and make sense of the data your business generates.

A good MIS can be fully integrated with the various systems that gather your business data, such as your CRM, web analytics platform, inventory management, or sales management platform. It brings all of this information together in one place, lets you filter out irrelevant data, and view essential management information in a digestible, user-friendly format.

At Shorts, we recommend the Xero accounting platform as an accounting management information system. In addition to being a fully integrated accounts system, Xero users can access over 1000 useful business add-ons, helping you make day-to-day efficiencies, link operations, and improve reporting overall.

Then you can use an addon (such as Fathom or Power BI) to bring in data from Xero for the financials, as well as data or KPIs from other pieces of software that are used in the business. You can then create auto-generated graphs and other visual aids from the data.

Get started today

Data is becoming more and more important to businesses, but the volume of data that is available is also growing considerably.

The best business leaders use good management information to cut through the noise and paint a clear picture of what is going on, what opportunities are available, and what the biggest challenges are.

The Genus team at Shorts are specialists in transforming management information into real, actionable insights to help you make better decisions and respond quickly to new challenges and opportunities. Get in touch today for a free consultation.




Alicia Williams

Alicia is Director of the Genus team at Shorts, a chartered certified accountant and Xero specialist.

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