Alicia Williams

Alicia Williams
I am the Director of the Genus team at Shorts, a chartered certified accountant and Xero specialist. I specialise in cloud-based accounting solutions, particularly Xero and add-on software, helping clients streamline processes and improve efficiency. As a Client FD, I work closely with businesses to give them a clear understanding of their current position and support their long-term planning and growth.

Recent Posts
4 March 2024

KPIs vs OKRs: What’s the difference?

Performance and progress tracking should sit at the heart of your business operations. Business...

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22 January 2024

Financial Accounting vs Management Accounting – Jargon busting

Accounting is full of technical terminology that sounds very similar but has fundamentally...

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6 January 2024

Business Diversification – When, Why and How it's Done

Business diversification refers to the strategic expansion of a company into new products,...
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21 December 2023

How can AI improve your Data Analytics?

The last couple of years have seen potential applications and AI access increase at a rate rarely...

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29 November 2023

Generative AI pitfalls for businesses

Generative AI is more than a trend – it is redefining how people do business, from marketing and...

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28 November 2023

How to pay bills directly from Xero - New

Xero has recently announced a new feature allowing business and accountancy users to use open...

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