Alicia Williams

Alicia Williams
I am the Director of the Genus team at Shorts, a chartered certified accountant and Xero specialist. I specialise in cloud-based accounting solutions, particularly Xero and add-on software, helping clients streamline processes and improve efficiency. As a Client FD, I work closely with businesses to give them a clear understanding of their current position and support their long-term planning and growth.

Recent Posts
11 September 2024

What is Corporate Governance? (UK)

In this article we will explore governance, one of the three pillars of ESG. It will include...
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9 September 2024

Profit and Loss (P&L) Accounts – Intro and Examples

This blog will introduce profit and loss accounts, provide examples, and explain what you need to...
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5 September 2024

What is Amortisation in Accounting?

Business accounting and finance is full of jargon. Key terms and concepts that aren’t well...

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1 September 2024

Business KPIs (Key Performance Indicators): Essential Guide

Key Performance Indicators (KPIs) in business are quantifiable metrics that track and measure the...
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30 July 2024

Business Process Mapping – Getting started & Examples

Process mapping is a powerful tool for any business, particularly small and medium-sized...

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20 June 2024

Shorts at Xerocon 2024 - What we learned

Last week, five of us went to Xerocon at the Excel in London, a fantastic event that always...

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