Alicia Williams

Alicia Williams
I am the Director of the Genus team at Shorts, a chartered certified accountant and Xero specialist. I specialise in cloud-based accounting solutions, particularly Xero and add-on software, helping clients streamline processes and improve efficiency. As a Client FD, I work closely with businesses to give them a clear understanding of their current position and support their long-term planning and growth.

Recent Posts
7 October 2025

In AI we trust — but not with our taxes

Artificial Intelligence is reshaping industries at lightning speed, and accountancy is no...

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19 September 2025

What is Management Information? (MI) - 2025 Guide

Management information (or MI) comes from multiple sources and covers everything from business...

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19 September 2025

Management accounts: how to get them right

Management accounts, also known as management information reports, are reports prepared for the...

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18 September 2025

Sustainable business practices in 2025

The UK government has set an ambitious target of being net zero by 2050, and businesses have an...

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18 September 2025

How late payments impact your cash flow—and what to do about it

Sales invoices are an integral part of most small to medium-sized enterprises (SMEs); yet, late...

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8 November 2024

Portable Payment Facilities – Which solution is best?

The relationship between consumers and cash is constantly shifting. The UK is not yet a cashless...
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