Alicia Williams

Alicia Williams
Alicia is Director of the Genus team at Shorts, a chartered certified accountant and Xero specialist.

Recent Posts

20 March 2024
Management accounts, also known as Management Information Reports, are reports prepared for the...
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15 March 2024

Running a business can be very hard work. When executing a business plan, there are often too many...

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4 March 2024

Performance and progress tracking should sit at the heart of your business operations. Business...

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22 January 2024

Accounting is full of technical terminology that sounds very similar but has fundamentally...

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17 January 2024
Key Performance Indicators (KPIs) are quantifiable metrics that track and measure the success of...
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6 January 2024
Business diversification refers to the strategic expansion of a company into new products,...
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