Alicia Williams

Alicia Williams
I am the Director of the Genus team at Shorts, a chartered certified accountant and Xero specialist. I specialise in cloud-based accounting solutions, particularly Xero and add-on software, helping clients streamline processes and improve efficiency. As a Client FD, I work closely with businesses to give them a clear understanding of their current position and support their long-term planning and growth.

Recent Posts
10 November 2025

Business Diversification – When, Why and How it's Done

Business diversification refers to the strategic expansion of a company into new products,...

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10 November 2025

Business Process Mapping – Getting Started & Examples

Process mapping is a powerful tool for any business, particularly small and medium-sized...

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3 November 2025

Business KPIs (Key Performance Indicators): Essential Guide

Key Performance Indicators (KPIs) in business are quantifiable metrics that track and measure the...

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21 October 2025

MTD for Income Tax: how your accountant can help

Making Tax Digital for income tax (MTD ITSA) is a pressing reality that small business owners must...

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7 October 2025

In AI we trust — but not with our taxes

Artificial Intelligence is reshaping industries at lightning speed, and accountancy is no...

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19 September 2025

Management accounts: how to get them right

Management accounts, also known as management information reports, are reports prepared for the...

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