Alicia Williams

Alicia Williams
I am the Director of the Genus team at Shorts, a chartered certified accountant and Xero specialist. I specialise in cloud-based accounting solutions, particularly Xero and add-on software, helping clients streamline processes and improve efficiency. As a Client FD, I work closely with businesses to give them a clear understanding of their current position and support their long-term planning and growth.

Recent Posts
10 November 2025

Profit and Loss (P&L) Accounts: Intro and Examples

Understanding your business’s performance doesn’t have to be complicated. Profit and loss (P&L)...

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10 November 2025

Pool Cars: How Do They Work?

Sharing vehicles across your business can make sense, but only if you know the rules. Pool cars...

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10 November 2025

Pricing Strategies: How to Get it Right to Boost your Business

The right pricing can be one of the most potent drivers of profitability for your business, yet...

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10 November 2025

Business Diversification – When, Why and How it's Done

Business diversification refers to the strategic expansion of a company into new products,...

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10 November 2025

Business Process Mapping – Getting Started & Examples

Process mapping is a powerful tool for any business, particularly small and medium-sized...

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3 November 2025

Business KPIs (Key Performance Indicators): Essential Guide

Key Performance Indicators (KPIs) in business are quantifiable metrics that track and measure the...

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