We’re delighted to share the news that Alicia Williams has been promoted to partner, here at Shorts - a well‑deserved milestone that recognises her leadership, expertise and long‑standing contribution to the firm.
Alicia joined Shorts in 2016 and has progressed through several senior roles over the years, becoming a Director in 2024. Her promotion to Partner marks the latest step in a decade‑long career with the firm and reflects our continued commitment to developing and promoting talent from within.
A leader in data, technology and insight
A Chartered Certified Accountant with more than 17 years’ experience, Alicia is also a Xero Specialist, with extensive expertise in cloud accounting implementation, training and process improvement. She has played a central role in the growth and ongoing success of our Genus management information offering, which helps clients use data and insight to drive better business decisions.
For several years, Alicia has independently led the Genus team, supporting sustained growth, market‑leading outputs and continued industry recognition. Alongside this, she has been actively involved in Shorts’ AI and data analytics work, helping shape how we use technology to support clients now and in the future.
Her influence also extends beyond the firm, through speaking engagements, industry events and involvement in professional networks – all helping to raise Shorts’ profile within the wider business and accounting community.
“A supportive and inclusive culture”
Commenting on her promotion, Alicia Williams said:
“When I joined Shorts, I quickly discovered a supportive and inclusive culture where people are genuinely encouraged to develop. I have had the opportunity to progress through clearly defined career paths, access a wide range of training, and collaborate closely with clients to help them grow their businesses. Becoming a Partner is something I am incredibly proud of, and I am excited to continue and play a part in the ongoing development and growth of the firm.”
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Recognition from the partnership
Malcolm Pope, Partner at Shorts, added:
“Alicia’s promotion to Partner is thoroughly well‑deserved. She has made a significant impact not only within the Genus team, but across the wider firm, through her leadership, her initiative‑taking approach to innovation and her commitment to building strong relationships with clients and colleagues alike. We are delighted to welcome her into the partnership."
Andy Irvine, Managing Partner, said:
“Alicia’s journey at Shorts reflects the way the firm itself has evolved over recent years. She has grown with us, taken on increasing responsibility, and consistently demonstrated the leadership, commercial insight and values that matter most to our business and our clients. Her promotion is a clear statement of our commitment to developing talent, building sustainable leadership from within, and investing in the long‑term future of the firm.”
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Looking ahead
A popular and respected member of the Shorts team, Alicia is known for her people‑focused leadership style, strong commitment to collaboration and emphasis on long‑term client relationships. Her promotion forms part of our continued investment in the firm’s leadership team, ensuring we are well placed to support clients as accounting, data and technology continue to evolve
Andy Irvine
Andy looks after many of our larger corporate clients for whom he closely monitors their accounting and taxation requirements. Drawing on extensive experience gained from working for a ‘Big 4’ firm, Andy is ideally placed to manage and supervise larger assignments. As a Chartered Tax Adviser he actively identifies tax planning opportunities for clients and has considerable experience in leading due diligence assignments. As a member of the Association of Independent Medical Accountants (AISMA), Andy is well qualified to deal with the accounting, finance, taxation, practice management and pension issues affecting doctors today.
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