---
title: Xero Awards 2021 Finalists
description: Shorts are once again delighted to be recognised as one of the top three large firms using Xero in this year's Xerocon awards.
image: https://blog.shorts.uk.com/hubfs/confetti-gif-800x418-v2-0.gif
---

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# Xero Awards 2021 Finalists

Malcolm Pope - 2 December 2020

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Shorts are once again delighted be recognised as one of the top three large firms in the UK using [Xero](https://www.shorts.uk.com/xero/) in the Large Firm category, recognising the work of the [Genus and wider Shorts team](https://www.shorts.uk.com/genus/).

Having previously been finalists in 2018, we are proud to have achieved this twice in the Large Firm category.

The category recognises a [Xero](https://www.shorts.uk.com/xero/) accounting or bookkeeping partner based in the UK who has demonstrated;

- commitment to leading the way with [Xero](https://www.shorts.uk.com/xero/) and achieved significant success.
- superb Xero knowledge and education and demonstrated continued learning by staff remaining certified and staying up to date with Xero announcements and product releases.
- an innovative approach and evidence of delivering effective valued-added services and leading the way on industry changes.
- a high degree of knowledge of the Xero eco-system and App solutions; showing how they use apps to boost productivity and provide client superior solutions.
- a commitment to raising awareness of the benefits of Xero and for them being a Xero proponent, implementing Xero as the software of choice throughout the practice, and onboarding clients to Xero.

On receiving news, Partner Malcolm Pope commented “To be recognised within the top three accountants in the UK is a fantastic achievement.  Not only does this reflect the work undertaken by our Genus team, this recognition is very much a result of the work we do firmwide and acknowledges the support provided to clients during the ongoing COVID-19 crisis." 

"To have work recognised in this way on a national stage is testament to the quality and strength of the team we have built, our growing reputation and the quality of the service we continue to provide to local businesses.”

We are now looking forward to the awards ceremony in March 2021.  Find out we help businesses to unlock their potential through[ Genus](https://www.shorts.uk.com/genus/), our award-winning mangement accounts service. 

 

Other recent articles;

- [Shorts finalists for five awards at Yorkshire Accountancy Awards 2020](https://blog.shorts.uk.com/finalists-2020-yorkshire-accountancy-awards)
- [Dealmakers 2020](https://blog.shorts.uk.com/insider-media-dealmakers-awards-2020)

![author](https://blog.shorts.uk.com/hubfs/malcolm-pope.png)

#### Malcolm Pope

Malcolm is an Audit & Accounts Partner at Shorts, a Chartered Accountant and registered Auditor. He heads up the Genus team and has been instrumental in developing the firm’s cloud accounting strategy and offering for clients.

[View my articles](https://blog.shorts.uk.com/author/malcolm-pope)

 Tags: [Xero](https://blog.shorts.uk.com/topic/xero), [Awards](https://blog.shorts.uk.com/topic/awards), [Team News](https://blog.shorts.uk.com/topic/team-news)

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