Alicia Williams

Alicia Williams
I am Partner Designate of the Genus team at Shorts, a chartered certified accountant and Xero specialist. I specialise in cloud-based accounting solutions, particularly Xero and add-on software, helping clients streamline processes and improve efficiency. As a Client FD, I work closely with businesses to give them a clear understanding of their current position and support their long-term planning and growth.

Recent Posts

5 January 2023

There are so many companies that want to achieve year-on-year growth. Some companies achieve it...

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21 December 2022

The data found in a company’s financial statements is vital. Without accurate and up-to-date...

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16 November 2022

If your accounting data leaves you with more questions than answers, then a financial digital...

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10 November 2022

A robust finance function is essential for growth, sustainability, and compliance for businesses.

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11 September 2022

Improving business efficiency is a tried and tested opportunity to boost company profits, beat the...

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30 August 2022

Cash is the lifeblood of a business. A cashflow forecast enables you to accurately estimate the...

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