Alicia Williams

Alicia Williams
I am Partner Designate of the Genus team at Shorts, a chartered certified accountant and Xero specialist. I specialise in cloud-based accounting solutions, particularly Xero and add-on software, helping clients streamline processes and improve efficiency. As a Client FD, I work closely with businesses to give them a clear understanding of their current position and support their long-term planning and growth.

Recent Posts

30 August 2022

Cash is the lifeblood of a business. A cashflow forecast enables you to accurately estimate the...

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24 August 2022

When it comes to managing accounts, payroll, and related business responsibilities, it is our...

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30 June 2022

If you’ve ever borrowed money, you will be familiar with an individual’s credit score. A credit...

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21 June 2022

For companies or trades, few things are as frustrating as unpaid or late invoices. Not only does...

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7 December 2021

Goals are a method used to create a target or desired result to enable a business to improve its...

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24 November 2021

Growth is the goal of almost every business strategy. When a business performs strongly, it may...

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